0. INTRODUCTION

Welcome to Creating Images! Looking at the past 40 years of my career, I realize I’ve been extremely lucky. I’ve worked with the best models, hair and makeup teams, stylists, editors, and designers. I’ve had the most talented people working around me, and I want to share how amazing these past decades have been and all that I’ve learned in the process.

1. IDENTITY

When working in a creative field, you have to find out what makes you different from the next person, what makes your work yours. It took me many years to define the elements that are part of my identity, express them and get recognized by it.

2. Subjects

Models are not a blank canvas, and actors demand to be understood differently than musicians or athletes. No subject is the same. Observation, research and tact are essential to capturing or conveying what you have in mind.

3. Creating the image

You have to strive for your image, since an idea starts forming in your head to be aiming for the precise shot at the studio. Every detail must be accounted for and, at the same time, you have to know to leave space for magic to happen.

4. colLaborators

Collaborations can be the most magical part of a career. Other people bring something else to the table, they make you grow. Good collaborations arise from life itself, and you’ve got to listen to it, because life is stronger and knows more than you.

5. publications

An important thing for a photographer is to find out his true identity and a book can help you do exactly that. The juxtaposition of images must reveal a view of the world, create a whole narrative, the exploration of a regard.

6. memorable images

Some images of my career will always be memorable to me. I treasure them for different reasons. Some of them were turning points in my career. They changed the way I perceived and approached my work. Choosing an image is tough, but usually there’s only one image that works at least in one’s eye, you know? And you have to really prepare yourself, how to defend your image that you think is the only image, because you know, there isn’t another one that is as good as that.

7. new horizon

After 40 amazing years working as a fashion photographer for iconic publications and brands I decided to give myself the time and opportunity to embark in a new venture. Since 2018 I’ve been exploring and documenting cultural heritage around the world in my new project called A Beautiful World. Learning is something that goes on forever. This project opened many new ways of working in photography itself.